A new business-to-business initiative will connect brands with qualified wholesale buyers in a focused, results-driven environment at the 2026 Olympia Weekend. The launch of OB2B reflects the Olympia’s broader commitment to creating growth opportunities for sponsors and exhibitors that extend beyond the 600,000 square-foot expo experience. Eric Hillman, a pioneer and visionary in sports supplement […]
Original Source:
https://www.muscleandfitness.com/flexonline/flex-news/olympia-announces-b2b-growth-opportunity-for-sponsors-and-exhibitors/
