For decades, nightlife heavily defined social culture in the United States. Friday nights were for both happy hour and after-hours. Saturdays were for recovering then rallying for Round 2. Sundays, then, were left for either guilt or redemption. Now? Saturday mornings are for PRs, long runs, cold plunges and coffee meetups. The ritual has shifted […]
Original Source:
https://www.muscleandfitness.com/features/feature-news/the-rise-of-alternative-beverages-why-the-fitness-industry-is-fueling-the-sober-curious-movement/
